If you visit our websites often, you may have seen a new logo or professional designation by our names: CPP. What is a CPP? What does that really mean? CPP stands for Certified Professional Photographer. Certification is only granted by Professional Photographers of America (PPA), the world’s largest non-profit association organized for professional photographers. Michael Carr, CPP, and Lisa Carr, CPP, recently both earned this professional designation. We had to pass a written question test, as well as submit a portfolio or body of work for review. The portfolios had to demonstrate specific lighting, posing, color balance, and harmony in our photographs. In February 2016, over 80 photographers submitted their portfolios, and only 50% passed and earned the CPP designation. To maintain this credential, we have to re-certify every 3 years. This process insures photographers remain current in our photographic field and current in our craft.
PPA includes additional info on the CPP standard and you can read about that below:
“These days, photography is practiced by anyone with a smartphone, but it’s mastered by few. When it comes to those once-in-a-lifetime moments—when you’ve got one shot at getting it right—you better make sure the person behind the camera is a pro. A proven professional photographer that is.
There’s no greater proof than when the letters “CPP” follow a photographer’s name. They designate a Certified Professional Photographer, someone who is putting in the extra work to stay above the rest. It assures you of this photographer’s professional knowledge and experience, while also declaring that photographer as one who has achieved and maintains a higher standard.
See the Difference Certified Professional Photographers Make
Consistency. CPPs know how to achieve great results—every time. You get a strong collection of images that tell your story, not a few lucky snapshots, and you will work with someone who knows how to produce a quality image under any circumstances.
Technical Skills. CPPs are more than picture takers. They are students of art, lighting, posing, fashion and even interior design. They combine these elements to create images that fit your unique style and become works of art you will treasure for generations.
Unique Artistry. CPPs have the skills to create unique, customized works of art—not cookie-cutter pictures. They follow an artistic vision. It’s your story captured as a collection of art.
Professionalism. When you hire a CPP, you know you’re getting someone who is willing to go the extra mile to deliver the best possible images. They are business owners who thrive on customer service and satisfaction, and they continuously aim to produce products that exceed your—and their—best expectations. These images are keepsakes whose stories you’ll tell time and time again and treasure forever.
Just about anyone can take a good picture every now and then. But when life’s biggest moments are unfolding and there’s just one chance to capture that perfect memory, don’t risk it. Entrust your photography needs to a Certified Professional Photographer and see the difference for yourself.”
To view more of our work and learn more about our Family Portraits, Business Headshots, and Editorial Portraits, visit our site: www.michaelcarrphotography.com or call us at 713-461-2862.